Hip-hop and entrepreneurial mogul, Russell Simmons interprets his influence into the fashion world with the Phat Farm brand. Combining the urban aesthetics of the streets with the preppy culture of the country club and Ivy League into a symbol of American culture has been Phat Farm’s goal since its beginning in 1992. The Phat Farm label has made its name by designing clothing and shoes that have a Classic American flava with a twist.

A casual sneakers line committed to quality and innovation in design Phat Farm shoes have been able to dismiss stereo types and ethnic boundaries. Phat Farm shoes strive to bring you crisp and clean kicks that are the epitome of casual cool. Teaming up with the staple hip hop group Bone Thugs-n-Harmony, Phat Farm shoes created the ever popular Bone Thugs shoe for the masses.

Continuing its influence on the fashion world, Phat Farm Kids shoes provide comfort and preppy shoes for both boys and girls. Phat Farm kids shoes are perfect for days filled with school and play.

Establishing itself as an American lifestyle brand, Phat Farm continues to set the new standard in sportswear. Check out the latest styles of Russell Simmons’s Phat Farm shoes here!

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